Will OpenAI kill Google’s search monopoly?

Emily Willis
2 replies
Keen to hear what everyone thinks about this question in today's PH newsletter. I tested ChatGPT Search & found it great for generalised topics where the general internet results are OK. But when you test it on specialized topics, it doesn't give you any links back to sites with expertise on the subject. I don't know about you, but if I want the answer (eg physical or mental health topics), I won't trust a robot making generalized statements from the World Wide Web with all its misinformation. I want to find answers from trusted experts and publishers, as well as trained journalists who have researched and provided balanced views on the topic. What does everyone else think?

Replies

Faisal Ishaque
I believe it is already doing that in some ways. I was talking to my friend about how OpenAI will impact the keyword search and google ranking. Now more and more people are searching on ChatGPT instead of Google which results in lesser searches and keyword capture by Google. It will be interesting to see how the dynamics change over the course for Ranking and Ads.
Gurkaran Singh
While ChatGPT is impressive for general info, I'd still trust specialists over a bot for nuanced subjects like health. Who knew misinformation could be a thing on the internet, right? Meanwhile, if finding your ideal search engine match is tough, imagine navigating the dating world—thank goodness for tools like Her Ideal Match!