Why do Most SaaS Startups Fail and How to Prevent It?

due to poor marketing strategy.

It's always tough to see SaaS startups struggle, but there are a few common reasons why they fail. One big factor is often the lack of market need - sometimes a product just doesn't solve a problem that enough people have. Another issue can be poor user experience or not enough differentiation from competitors.

I was just thinking of writing something about the problems encountered on the way to creating a project. Fear. Fear of failure, fear of the unknown, fear of starting something new. I think I'm not the only one. I had a lot of ideas that R.I.P in my head. As you write in the comments: marketing, market research, and so on. Many people, like me, stops the development of a product before it has even begun to develop it - they stop at that very stage of marketing, encounter pitfalls (related to marketing, not the product) and this stops them. For myself, I decided that I will take my project to the end, no matter what it cost me. Funding has long since exceeded reasonable limits, but I can’t turn back. Yes, I made a lot of mistakes at the very beginning, when I didn’t carry out market research and didn’t find out the user reaction, but I’m sure that if I had done all this, I would have stopped at this stage without starting to create the product.

I think it's due to poor marketing and especially the irresponsibility of superiors and employees.

Bad Ideas, Bad Marketing

In my opinion it is the lack of traction or product-market fit. If it takes too long to generate any traction and if it is a side project then it won't get continued attention from the founders.

Only value attracting users and not considering their real revenue

I think it's due to poor marketing and especially the irresponsibility of superiors and employees.

Love this topic! As someone who weathered the storm of a failed SaaS venture, I can't stress enough how crucial adaptability is.

Starting a startup is already challenging, and doing so during an economic downturn and the SaaS/AI bubble makes it even more complicated: 1) With the abundance of resources available, anyone can build now. 2) Customers have too many choices, making it harder to stand out.