Why are affiliate programs not interesting for tech influencers?
Leon Jacken
6 replies
We got contacted by quite some tech influencers who offer to promote our product on various social channels. I made them aware of our affiliate program where they can earn 20% per referral as we're bootstrapping and currently don't have the funds to pay per post. However, most don't seem to consider that. Any idea why that is?
Replies
Landon Powell@landon_powell
Many influencers are used to working with bigger brands that offer flat fees. Affiliate offers might seem less appealing when they can get guaranteed payments elsewhere.
Share
@landon_powell Yeah I get that point. However, it would be just "one more" post for them. Which shouldn't take long if I already provide materials.
Tech influencers usually prefer upfront payments because affiliate earnings can be unpredictable, and they might not want to take that risk.
@olive_knight1 what risk? Of spending some time to make a post and post it? They already invest time "scouting" products they like and think might convert. Sure unpredictable, but can also be highly rewarding.
It's all about time. Influencers invest a lot in creating content, so they want guaranteed returns instead of relying on how well your product converts.
@zoey_graham fair enough, but if they approach me I could assume they do see potential in my product, thus it would convert?