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  • How do you keep your presentations consistent and on brand when working in bigger teams?

    Leon Jacken
    7 replies

    Replies

    Hongyuan Cao
    That's a great question! When working in larger teams, how do you ensure that all presentations maintain a consistent and on-brand appearance? Are there specific tools or processes you recommend for achieving this, especially when multiple people are contributing content?
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    Leon Jacken
    @caohongyuan I figured that it’s a common problem. Organizations spend a lot of money on branding but to maintain consistency in customer-facing presentations remains difficult. Existing presentation tools don’t offer solutions for that. That’s why I’m building a tool to fix that. Genuinely interested though if there are ways brands manage that well already.
    Matt El Mouktafi
    I used to work at a company where we had a few shared Figma files : - The complete design system - Multiple presentation templates - Illustrations, shapes, drawing ... aligned with the brand that we could use Those documents where maintained by a design team, they evolved over time with the product, the value proposition, the branding ... and everyone could use them to build their presentation I think that was working quite well (except for the figma format I'm not a fan of 😅)
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    Leon Jacken
    @melmouk very insightful! Thanks for sharing. Yeah exactly, Figma is perfect except the presentation experience. Also now with Figma slides, maintaining consistency is a pain. We built a presentation tool that works with Figma. The presentation process would be almost exactly as you described, however avoiding the “Figma format”. This way it’s easier for less Figma-savvy or design-savvy people to create presentations without messing up the branding/design.
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    Matt El Mouktafi
    @ljckn_ Interesting, I'm launching a new product so we're not a big team anymore but I'l have a look when you launch
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    Filippo Pietrantonio
    We use a tool that we developed specifically to manage creatives and projects between teams. Like this all team members are aligned and follow the brand guidelines. What about you?
    Leon Jacken
    @filippo_pietrantonio do you mean some sort of brand book with guidelines? And everyone just follows them and also knows how to? I'm building a presentation tool that solves just that.