Who handles your social media?
Patryk Pijanowski
16 replies
I am curious who you choose to handle Social Media. Is it someone from the team and only handles that, or is it a combination of different positions including Social Media Manager? Or did you choose an agency or freelancer? Which way is best?
Replies
Hamza Afzal Butt@hamza_afzal_butt
Zebracat AI
Launching soon!
Great question, Patryk :)
For me, it's a mix. I have a dedicated Social Media Manager who handles most of it, but we also collaborate with a freelancer for specialized campaigns. It really depends on your team's strengths and what you need , sometimes a combo of in-house and external help works best.
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Choosing how to handle social media depends on various factors, including the size of the organization, budget, and goals. Here’s a breakdown of the options:
1. In-House Team:
- Dedicated Social Media Manager: This person focuses solely on social media strategy, content creation, and engagement.
- Combination of Roles: A team might include a Social Media Manager along with content creators, graphic designers, and data analysts.
2. Agency:
- Agencies offer a range of services from strategy development to content creation and analytics. They bring specialized expertise and resources but can be more expensive.
3. Freelancer:
- Freelancers can be a cost-effective option for specific tasks or projects, offering flexibility and expertise on a per-project basis.
Which is best? It depends on your needs:
- In-House Team: Ideal for hands-on, consistent management and if you need a deep understanding of your brand.
- Agency: Great for comprehensive, high-level strategies with specialized skills and broad resources.
- Freelancer: Suitable for specific tasks or temporary needs with a lower budget.
Assess your requirements and resources to determine which approach aligns best with your social media goals.
Flow State Training
Launching soon!
I do it myself!
I handle my own social media because I want to keep things personal and authentic.
My team manages our social media. We have a dedicated person for it who makes sure everything is up-to-date and engaging.
I try to keep social media management in-house. It’s important for me to stay involved and understand what’s being shared and discussed.
We have a dedicated Social Media Manager in house .It helps keep everything aligned with our brand voice.
We have a mixture of team members managing our social media. It depends on the strategy for a given channel.
I handle social media through a mix of in-house and freelance support
I have a dedicated social media manager who handles everything for me. It’s great to have someone focused solely on social media to ensure consistency and strategy.
We use a freelancer for our social media. It’s a flexible arrangement that allows us to get expert advice and support without committing to a full-time hire.
Lol same! I'm a content strategist/community manager/social media guru all rolled into one. It's a ton of work but we're not at the point yet where we can hire dedicated people. Hopefully soon though! 🤞 In the meantime I'm using tools like Hootsuite and Canva to try to streamline things a bit. Anyone have other tips for a social media team of one?