Which channels are the best to create content on when you are B2B?

Question

Maxwell Davis · Accepted Answer

Depends on the specific product and niche. I’d say focus on channels where the business customers are active and engaged

Thomas Boulesteix · Answer

LinkedIn can be a very powerful tool, especially when you are B2B.

John Koo · Answer

how about starting on Twitter then expand ?

Yavuz Tunc Emran · Answer

@imjohnkoo i am currently trying that. According to the recent statistics around 80% of people who use Twitter go there for the purpose of being informed. To my experience, if you are dealing with B2B buyers on Twitter they are: often not there and often do not engage.

On a different perspective the leads generated on Twitter might not be the decision maker in the process. Therefore I feel like LinkedIn might be more effective.

The problem with LinkedIn is that the algorithm sucks…

Yavuz Tunc Emran · Answer

@thomas_boulesteix i totally agree with you. How often do you use LinkedIn for your marketing?

Which channels are the best to create content on when you are B2B?

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