💥 Where do the first 100 customers really come from?

It’s all boils down to how you really promote your brand and what’s your messaging to capture your first 100 customers. Your brand needs to stand for something, should be made visible to others on commonly searched terms, and let’s not forget the ability to approach brands and try out your products for free. You can even contact influencers to take your product for a spin and see what sought of audience will most likely invest in the tool initially.

Depends on the product. But most people start tapping into their immediate circle (friends, family, followers, connections on social media, etc.) and their network who match their target criteria.

For us it was a mix of the following in that order -Product research that actually converted into first customers because their current setup was dying / limited ~3 -People or families working at tech companies we knew -Personalized linkedin outreach -Communities where we posted and helped other folks on their questions (slack, forums, etc.) -Intros from current customers to other potential customers -Personalized email outreach

Not gotten there yet. What did everyone else do?

The first 100 customers usually are a result of your 1. WhatsApp network 2. Inner circle and followers on Instagram 3. If you are on stealth, then maybe PR can help. But, trust me, the real journey begins after getting those 100 customers!

to be honest, for us: - first ~5 were network or friends of network - next handful were from LinkedIn posts, random folks hearing about us in the startup/sales community - leads from our Seed announcement in TechCrunch back in Feb was 10x the aggregate inbound conversations we've had so far - testing hyper-personalized outbound later this year so TBD - our GA product launch last week on Product Hunt (August 18th) seems to be having a big impact but will have to report back after the coming days! 🤓

We got our first 100 users from talking to people we knew and in the scene and once we felt we had a good user base we launched on PH (https://www.producthunt.com/post...) and since then we have hit 3k users and are competing for product of the month with OpenAI! but those first 100 users have to be people who you know and are willing to be honest and harsh to make sure you can get something out that makes sense to the general public

Referrals, referrals, referrals. We are still looking at how to grow outside of word-of-mouth.

Tough answer to be given. But you can try to hustle different platforms ,communities social network. Depend on your product or your service. Quite honest there is no standard rule. It looks like you need to do lot of things for first 100 customer and need to try each step.Sometime you got lucky one or 2 methods get you success sometime it wont.But you need to hustle it up

I think from social media. MyMileStoneCard Login

The initial few from personal network, then social media promotions, word of mouth.