When writing copy, use technical jargon or keep it short and simple?

Question

Ritabrata Maiti · Accepted Answer

@sandradjajic Yes ofc! And yet people insist on using overcomplicated jargon in their marketing material often :( It is a different case if the product is aimed at technical folks but that is a very niche case

Sandra Djajic · Answer

@ritabrata_maiti1 Absolutely agree

Sandra Djajic · Answer

I always thought that the more understandable language you use, the better it is. Correct me if I am wrong :)

Marina · Answer

I always support simplicity and conciseness because it helps to make your copy more understandable and engaging for everyone. Meanwhile, you need to keep in mind what's your product and who is your target audience because for some it requires to be more technical.

Margaret L. Maher · Answer

Good question! In most cases, keeping it short and simple is a good rule of thumb, especially for general audiences or marketing purposes. Writing an essay takes a lot of time. Students, especially in difficult subjects, need help nursing school paper writing service with their writing. I know a good site that will help with the tasks. However, for specialized audiences or technical content, using appropriate jargon can be necessary and beneficial. Always prioritize clarity and the needs of your audience to determine the best approach.

When writing copy, use technical jargon or keep it short and simple?

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