When writing copy, use technical jargon or keep it short and simple?

Question

Ritabrata Maiti · Accepted Answer

@sandradjajic Yes ofc! And yet people insist on using overcomplicated jargon in their marketing material often :( It is a different case if the product is aimed at technical folks but that is a very niche case

Sandra Djajic · Answer

@ritabrata_maiti1 Absolutely agree

Sandra Djajic · Answer

I always thought that the more understandable language you use, the better it is. Correct me if I am wrong :)

Marina · Answer

I always support simplicity and conciseness because it helps to make your copy more understandable and engaging for everyone. Meanwhile, you need to keep in mind what's your product and who is your target audience because for some it requires to be more technical.

Margaret L. Maher · Answer

Good question

When writing copy, use technical jargon or keep it short and simple?

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