When presenting your designs to clients, what method helps you convey your design decisions better?
Ogaga John
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Frankie Amoah@frankie_amoah
I like to present my ideas in features by telling stories in a context. That way I'm able to explain every design decision while keeping them engaged
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TTSynth.com
Definitely create a detailed design brief! Outlining the project goals, target users, and rationale behind each design choice helps get clients on the same page. I find including relevant research, wireframes, and design iterations in an organized doc goes a long way in selling the final designs. The brief becomes a central reference point you can circle back to if questions or doubts come up later in the process too.
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Get on the call and walk them through. because, in most cases, clients are not designers. They will have questions. What better than being there to address them!
Creating a design doc is super helpful for sure. I also like to make an accompanying slide deck to visually break down the key points -- goals, user needs, design rationale, etc. Keeps things organized and makes it easy for clients to follow along during the presentation. Plus you can share out the deck after for them to reference. Visuals FTW! 🎨💻