When it comes to making purchasing decisions, what do you trust most:
Jon Whitby
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Maxim Yurevich@max_yurevich_itmh
Customer Reviews & Testimonials is the most important thing.
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Customer reviews, but usually on other platforms, not on the company's website (or if they use some kind of plugin to showcase the reviews from other platforms).
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I like to "see" the product first before making any decision. It could be through a trial account or a preview version, anything works.