What would you ask during customers interviews to better understand their needs and preferences?
Sam D.
3 replies
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Olena Bomko@olenabomko
The LinkedIn Inbound Playbook
From my Customer Research Report.
- What is your role and your main responsibilities?
- What are your business goals?
- What are your primary KPIs?
- What are the biggest challenges with [your area/use case]?
- What problems were you trying to solve when you first looked for [product]? What challenges were in your way?
- When it comes to [product], what is your #1 goal?
- How were you solving the problem before using our solution? What was frustrating to you?
- What attracted you to [product]?
- Walk me through your process for choosing and buying [product].
- What objections did you have when considering [product]?
- How has [product] changed your job and daily routine? What is the most meaningful change?
- What can you do after getting [product] that you could not before?
Share
Where are you struggling during your daily works and solution of which way will be better?
that's what I ask
Launching soon!
depends on the product or service you're trying to build.
- Learn about their needs
- Listen more than you speak
- Be transparent about fit
- If they're already using the platform - what they like most and what could be improved to enhance their experience.