What would you ask during customers interviews to better understand their needs and preferences?

Where are you struggling during your daily works and solution of which way will be better? that's what I ask

From my Customer Research Report. - What is your role and your main responsibilities? - What are your business goals? - What are your primary KPIs? - What are the biggest challenges with [your area/use case]? - What problems were you trying to solve when you first looked for [product]? What challenges were in your way? - When it comes to [product], what is your #1 goal? - How were you solving the problem before using our solution? What was frustrating to you? - What attracted you to [product]? - Walk me through your process for choosing and buying [product]. - What objections did you have when considering [product]? - How has [product] changed your job and daily routine? What is the most meaningful change? - What can you do after getting [product] that you could not before?

depends on the product or service you're trying to build. - Learn about their needs - Listen more than you speak - Be transparent about fit - If they're already using the platform - what they like most and what could be improved to enhance their experience.