What strategies have worked best for promoting your product with a limited marketing budget?
Iqra Arif
32 replies
Replies
Anurag Mehta@anurag_mehta
Launching soon!
I would run targeted ads on platforms where my audience spends the most time, by starting small and experimenting to see what works best.
Teaming-up with other small businesses is also an option, wherein we can cross-promote each other's products and reach a wider audience.
Some online groups and forums are also of help, as these are where we could find the ideal potential customers.
We can share helpful tips, answer to the problems people are facing, have some unique aspects discovered, and build lasting relationships, as people are more likely to buy from someone they know and trust.
Influencers can also help with getting a product OUT in the market, but ONLY if it aligns and makes sense for the product.
You can look for micro-influencers in your niche who have engaged followers, as they can get the product that traction.
Additionally, you can get some users to test out the product (alpha/beta users) and give valuable feedback. They become the biggest advocates as testimonials.
You can then use their feedback to improve the product and optimize landing page(s).
Share
Referral and content and freemium model if its SaaS
using organic growth channel, such as seo, PH and social media
Currently, I spend time each day following people I think would be interested. Anyone who follows back I send a message with a sign-up link and code for a discount. It's not a very scalable strategy but for now, it's working. It's also allowed me to get authentic user feedback and build genuine connections with users. 🙂🙂🙂
At least you have a budget. When I had a budget I did PPC. It was the #1 source for gaining users. After that reddit but that ones a little bit more tricky. 🥰
One strategy that's really helped me is collaborating with other small businesses.
I’ve had great success with email marketing.
@elowen_foster How you achieve this?
Running targeted online advertising campaigns has been effective in reaching specific demographics and driving conversions. 🙂🙂
I can leverage platforms like Instagram and TikTok to create fun and engaging posts. Regularly interacting with our audience helps build a community.
Let’s encourage our current customers to refer new ones by offering them discounts or freebies. It’s a win-win!
Referrals and guerrilla marketing are great strategies. I recall working for a quick commerce grocery delivery startup where we used to hand out flyers to people leaving supermarkets with their shopping bags. It proved to be both effective and cost-efficient, as we were reaching users at a moment when they were already thinking about groceries—capturing them at the perfect time and in the right context.
I’ve had success with social media, content marketing, and networking. Word-of-mouth helps too!
minimalist phone: creating folders
Reaching out to existing customers to spread the word :)
I would drive a mix of 1. reaching out to your existing network (this most likely brings you the first users, that will also be able to give you feedback, as you know them already) and 2. Targeted Email Campaigns (To extend the reach of your campaign). Furthermore it can be beneficial to utilize Social Media channels to post about your product frequently to build followers.
Launching soon!
reddit, communities, and other social channels
Promotion on Reddit is the best free marketing channel for me
Launching soon!
word of mouth, reddit, blogs, communities, social channels.
Main factor is that all of these are available to everyone, how's that put to use is what determines the best outcome for a business.