What’s your process for gathering competitor data?

Question

Do you prefer automated tools, manual research, or a mix?

How do you ensure you’re getting a full view of the competitive landscape?

Maru Rivera · Accepted Answer

I have an iOS app - We use AppTweak for that.

I also use LinkedIn a lot. You'd be surprised how much you can decipher from company and employee profiles posting and bragging there.

Has anyone else tried that before?

Ankur Sharma · Answer

You can also get it from BuiltWith. com and Similarweb's Free Website Traffic Checker.

Ben Syverson · Answer

I'm curious what people are doing with the data that comes out of competitive analysis. Is it used to contextualize your own performance, or something else? How specifically is it changing your decision-making or behavior? Genuinely curious!

Gurkaran Singh · Answer

I love mixing it up! Automated tools are like my personal spies, but nothing beats good old manual snooping for those details they miss. For a full view, it’s best to combine both—kind of like how "Her Ideal Match" blends science and sentiment to crack the code on dating profiles.

Answer

Summarize and Develop Insights

SWOT Analysis: Compile findings into a SWOT analysis to clarify strengths, weaknesses, opportunities, and threats in relation to your own positioning.

Competitive Positioning Map: Map out competitors by factors like price vs. quality or features vs. simplicity. This helps visualize gaps or areas for differentiation.

Benchmarking: Use the gathered data to benchmark performance metrics, such as customer satisfaction, speed to market, or digital engagement, and set internal goals accordingly.

Kwadwo Adu · Answer

@maru_rivera1 😂 love it!!

Yes I did actually use Linkedin and posts before, even talking to ex employees.

You prefer AppTweak over Sensortower?

How do you make those insights actionable?

Answer

Great question, Kwadwo! I think a balanced approach is key. Automated tools are awesome for quick insights and trends, but there’s nothing like manual research for those unique details you’d otherwise miss. It’s all about combining data with real context to get the full picture.

Kwadwo Adu · Answer

@bensyverson Good question!

I’ve used competitive analysis data personally and helped multiple companies make it actionable — especially compared to what big consultancies provide.

The key for me is to dig into how competitors position their branding, what their customers like (or don’t), and more.

Then, I use those insights to shape our own positioning, highlight where we stand out, and prioritize features their customers are asking for.

It’s less about tracking every move and more about understanding where we can stand apart.

Veeresh Devireddy · Answer

There few startups who already profiled company and domain specific data offering Data-as-a-Service, for the most relevant and precise data.

What’s your process for gathering competitor data?

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