What’s the best way to source influencers for a marketing campaign?

One effective strategy is to leverage social media analytics tools to identify influencers who already engage with your brand or have an audience that matches your target demographic. Additionally, consider reaching out to influencer agencies that specialize in your industry for a more curated selection of potential collaborators.

There are a few platforms that you can use; but I find it works best if the product is something they identify with and would use

I’m curious to know as well! I haven’t found any good way other than just reaching out through social media agencies or DMs.

The best way to source influencers for a marketing campaign is to utilize social media analytics tools to identify individuals whose audience aligns with your target demographic. Engaging directly with potential influencers through personalized outreach can significantly increase the chances of a successful collaboration.

Ghulam would love to hear your thoughts! For me I've noticed the influencer space is super tight knit, and people are so tired of getting burned. Influencers these days are getting deals left and right so it's important to provide an amazing service to them & create goodwill for future referrals.