What’s one unconventional way you’ve used AI to solve a marketing challenge?
Austin Armstrong
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Julia Zakharova@julia_zakharova2
Launching soon!
Tough question. What counts as a tradition?
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One unconventional way AI has been used to solve a marketing challenge is through AI-generated artwork contests, exemplified by Coca-Cola's "Create Real Magic" campaign. This initiative engaged digital artists and fans to create original ads using Coca-Cola's iconic assets, fostering community involvement and generating unique content for marketing while enhancing brand engagement in a novel way
I have asked AI what is wrong and why customers will not buy after presenting such a solution in such a way. Then chatGPT changes from chill guy to the best content tester, recommend to everyone.
I used AI to rewrite cold emails in different tones for specific industries.
This time I used an AI to analyze competitor reviews on Amazon.
AI helped me test emotional triggers in ads.
I had AI write captions for my boring B2B content.
I used AI to create a chatbot that answered customer questions about our product.
Used AI to analyze comments and uncover pain points.
AI predicted the best posting times and improved my visibility.