What new thing did you learn this week?
Anoir Houmou
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Sanat Mohanty@sanat_mohanty
Launchboard
@anoirhoumou
Formula to write effective landing page headline copy.
Background: I'm working on a project and currently in idea validation phase. After initial market research, I decided to test the idea & narrative by floating a landing page.
Learning:
- I analyzed 20-25 landing pages of projects launched on PH
- Observed a pattern & mapped a formula for writing headline copy.
In decreasing order of impact & word count:
Formula 1: What is the product + Verb (what users can do) + Benefit (specific)
Formula 2: Verb (what users can do) + Benefit (specific)
Formula 3: What is it product + Benefit
Formula 4: One core benefit
Example: A curated marketplace
Formula 1: Curated marketplace for designers to buy and sell frontend UI kits
Formula 2: Buy & sell frontend UI kits
Formula 3: Curated marketplace of frontend UI kits
Formula 4: Plug & play frontend UI kits for designers
How to use:
Formula 1: For cases where audience needs full context to understand a new concept/idea
Formula 2, 3 & 4: For cases where audience is solution aware/ has exposure to similar products/services
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@anoirhoumou @sanat_mohanty That's a lots of things. sending you good wibes and lots of energy.
Launchboard
@software_guy thanks a lot man.
@sanat_mohanty great research and insights Sanat, sounds like you learned quite a bit 😄
Launchboard
@anoirhoumou 👨🎓 became a full grad ! 😅
@sanat_mohanty wow, congratulations Sanat! 👏
How to better use the "pen tool" in illustrator, haha it's the small things!
@kristen_nichols it really is😄
KoolStories
There are many misleading data visualisations out there either done purposely or through error.
Once you know what to look out for, they're easier to spot in your day to day lives and can help in times of uncertainty and fear (remember all the contradictory news surrounding the Covid Pandemic?)
You can see some examples of misleading data here -> https://www.datapine.com/blog/mi...
@heiken_bautista love this, will give it a read!
How to make phyllo dough for baklava.
@anoirhoumou Always good to disconnect for a bit and do something with your hands rather than just staring at the screen all day as most of us do. :-)
@michaelflux Oh seems interesting, what's that? And, did you enjoy learning that?
@software_guy
If I could eat without getting fat, I'd probably live on this stuff. 🙃
@anoirhoumou https://www.joshuaweissman.com/p...
Pretty much everything this dude makes is absolute gold. 🤩
@michaelflux need the recipe!