What most salespeople think as spam is actually gold!

Rahul Agarwal
3 replies
I recently learned a much better framework for drafting cold outreach messages πŸ‘‰ Start with qualifying: If improving your sales team's performance is a priority πŸ‘‰ Highlight challenges that you address: And productivity tracking, managing multi-channel communication, QA, and missed follow-ups are an issue πŸ‘‰ Give a low-commitment CTA: Let's chat πŸ‘‰ Address key objection and state USP: Our CRM is adaptable, with in-house implementation support, within your budget and can get ROI within weeks πŸ‘‰ Above all, keep it short: Not more than 3-4 short lines! If improving your sales team's performance is a priority, and productivity tracking, managing multi-channel communication, QA and missed follow-ups are an issue, Let's chat! Our CRM is adaptable, with in-house implementation support, within your budget, and can get ROI within weeks! This framework didn't magically dawn upon me. I just reverse-engineered a cold outreach message that I'd received! Supposedly spam, but gold for any salesperson looking to improve! Do you think this framework can work for B2B and B2C sales equally? Why or why not?

Replies

Gurkaran Singh
Oh, it's like finding a hidden treasure map in the spam folder! This framework is a gem for both B2B and B2C sales - after all, who doesn't love a concise and impactful message?
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Elaine Lu
Absolutely, Rahul! The key is in the follow-up and personalizationβ€”what seems like spam to one could be a valuable opportunity to another.
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