Launches
Products
News
Community
Advertise
Subscribe
  1. Discussions
  2. What makes an effective landing page?

What makes an effective landing page?

Sophiko Jeiranashvili
6 replies
What components contribute to the effectiveness of a landing page? Is it engaging visual design, compelling copy, clear call-to-action, optimized loading speed, or user-friendly navigation?

Replies

Weiru (Launching Vizard now)💜
Clear CTA, clear product differentiation and okay user experience are the way to go! BTW we just launched Vizard today - we are a video generator tool for marketers, thought it might be relevant for you too! would love for you to check us out
Share
Charlotte Cox
The effectiveness of a landing page is contributed to by engaging visual design that captures attention, compelling copy that resonates with the target audience, a clear call-to-action that directs user behavior, optimized loading speed that ensures a smooth user experience, and user-friendly navigation that enables easy access to information.
Share
Sophiko Jeiranashvili
@chary_cox15 Absolutely, I couldn't agree more! The elements you've highlighted are all crucial components that collectively contribute to a landing page's effectiveness.
Share
Ashna S
I love Julian Shapiro's take on effective landing pages - -> Increase desire -> Decrease labour -> Decrease confusion I would add that good landing pages speak to the right audience, address their hesitations and go beyond the "Buy Now" CTA.
Share
Jimbo
@ashna_s Agree, simplicity is a principle I've used to great effect. Keep the design clear of distractions.
Share