What makes an effective landing page?

Clear CTA, clear product differentiation and okay user experience are the way to go! BTW we just launched Vizard today - we are a video generator tool for marketers, thought it might be relevant for you too! would love for you to check us out

The effectiveness of a landing page is contributed to by engaging visual design that captures attention, compelling copy that resonates with the target audience, a clear call-to-action that directs user behavior, optimized loading speed that ensures a smooth user experience, and user-friendly navigation that enables easy access to information.

I love Julian Shapiro's take on effective landing pages - -> Increase desire -> Decrease labour -> Decrease confusion I would add that good landing pages speak to the right audience, address their hesitations and go beyond the "Buy Now" CTA.