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  2. What kind of content is best for top of the funnel...

What kind of content is best for top of the funnel marketing?

Aakarsh Yadav
4 replies
We are building a consumer saas tool (think of Canva). What kind of content should one focus on for marketing considering time and budgeting constraints? Some examples: Educational videos, blogs, reels, podcasts etc.

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Charlotte Chiang
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Big fan of videos: they're engaging, great for SEO, and often widely shared if they're done right.
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Aakarsh Yadav
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@charmandro All the best! Can share your product here. Will check it out!
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Aakarsh Yadav
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Hushl
@charmandro what should be the ideal length of a product demo video? Given that the attention span of people especially for sponsored products and ads is falling at a great pace.
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Charlotte Chiang
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@aakarsh Good point, for a while there was some unspoken rule that the video should not go beyond 3 minutes, but honestly...since everybody has been trending towards the same, I would like to start experimenting with longer-form video (6-10 min), and play with the format a bit to see if we can break through the noise. Dunno how it will go, but I think it's worth a try!
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