What kind of content is best for top of the funnel marketing?

Question

We are building a consumer saas tool (think of Canva). What kind of content should one focus on for marketing considering time and budgeting constraints? Some examples: Educational videos, blogs, reels, podcasts etc.

Aakarsh Yadav · Accepted Answer

@charmandro what should be the ideal length of a product demo video? Given that the attention span of people especially for sponsored products and ads is falling at a great pace.

Aakarsh Yadav · Answer

@charmandro All the best! Can share your product here. Will check it out!

Charlotte Chiang · Answer

@aakarsh Good point, for a while there was some unspoken rule that the video should not go beyond 3 minutes, but honestly...since everybody has been trending towards the same, I would like to start experimenting with longer-form video (6-10 min), and play with the format a bit to see if we can break through the noise. Dunno how it will go, but I think it's worth a try!

Charlotte Chiang · Answer

Big fan of videos: they're engaging, great for SEO, and often widely shared if they're done right.

Answer

It's crucial to write content that your audience will find interesting and useful. This might include blog entries, infographics, videos, and social media content that is useful and helps spread the word about your brand.

What kind of content is best for top of the funnel marketing?

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