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  2. What is your retention strategy for your SaaS?

What is your retention strategy for your SaaS?

Yavuz Tunc Emran
6 replies
Thinking only of growth in marketing will not bring true growth without retention strategy in place. What is your retention strategy?

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Shawn Cao
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"Set a single pricing model to charge for 36 months only." It's a joke, to be honest, I don't think there should be a strategy, the only way to keep users is a "quality product" 1) providing value and 2) making them feel happy in using it. but love to hear other opinions to open my mind...
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Yavuz Tunc Emran
Tamly: Automate B2B Sales Outreach
Tamly: Automate B2B Sales Outreach
@shawn_cao I need a quick trick... providing value is the hard part 😂
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We prioritize customer satisfaction, constant communication and improving our product based on feedback. Happy customers = happy company.
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Yavuz Tunc Emran
Tamly: Automate B2B Sales Outreach
Tamly: Automate B2B Sales Outreach
@realvladgolub How do you know if a customer is happy. What is the metric you are going after here?
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@tunc_emran Generally we use mau/dau and NPS to measure customer satisfaction!
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Dipali Kumari
In the simplest form, customer retention(https://www.corefactors.in/blog/...) is a metric to measure the percentage of customers you retained over some time and it helps you understand customer satisfaction with the product or service that you provided, their re-purchase behavior, and their bond with the brand. The strategies for customer retention For SaaS are Define clear exceptions, offer connected upsell, create a communication schedule, etc.
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