What is your first app you begin your day with?

@loic_alix_brown1 We are using mixpanel. How does it compares with? Is it better?

@robins_gupta I've tried both, they both offer similar solutions. I believe in amplitude's team however, as I have a close relationship with them and can see a clear path for their roadmap. I think both are great products but I believe Amplitude is heading towards a more complete solution. For example, Amplitude are working on integrating experimentation within their product and already allow you to measure the impact of your marketing campaigns. For example, we've set up amplitude to allow us to know exactly how a particular email impacts all of our activation metrics within the product. Also, amplitude don't charge by monthly users and instead by event volume which is in our case much more scalable as we are a high volume type of business. Final thing worth noting is that amplitude offer a one year scholarship program which gives you access to very advanced metrics for free (as long as you qualify for it) which you would be paying a large amount for on mixpanel.

@loic_alix_brown1 Awesome! Thank you for explaining, Measuring the impact of marketing campaigns is something we were also trying to do with our email campaigns but could not figure out in mixpanel.