What is the toughest part of cold outreach?

Sanat Mohanty
3 replies
Hey folks, I work with a B2B SaaS startup. Cold outreach is a staple part of our prospecting. The toughest part of the cold outreach process has been - crafting unique (not just personalized) email copies that stands out in the inbox. What is the toughest part of cold outreach in your experience ?

Replies

Murali Gottumukkala
The opportunity to explain the product over a cold outreach call is very difficult.
Sanat Mohanty
@murali_aasaan true. How has been your experience over emails ? Perhaps a mix of touch points is needed. Have you explored 'agoge sequence' for prospecting ?
Chetan Natesh
Toughest part is the response rate 🙃