How to writing effective landing page copy ?

Hey everyone 👋 I wanted a repeatable system/formula for writing effective landing page headline copy. Basis my analysis of 25 landing pages of projects launched on PH, I observed a pattern. Here's a quick low down on writing a headline copy (in decreasing order of impact & word count): Formula 1: What is the product + Verb (what users can do) + Benefit (specific) Formula 2: Verb (what users can do) + Benefit (specific) Formula 3: What is it product + Benefit Formula 4: Only core benefit ---------------------------------------- Example: Let's say its a curated marketplace Formula 1: Curated marketplace for designers to buy and sell frontend UI kits Formula 2: Buy & sell frontend UI kits Formula 3: Curated marketplace of frontend UI kits Formula 4: Plug & play frontend UI kits for designers How to use: Formula 1: For cases where audience needs full context to understand a new concept/idea Formula 2, 3 & 4: For cases where audience is solution aware/ has exposure to similar products/services Would love to hear, what's your process of writing landing page copy ?