Organic traffic is one of the most compulsory categories to any SaaS service provider, not only because it brings a free & huge amount of traffic that can be conversed into potential users but also because of its sustainable nature. (Usually will be from 3-6 month worth of traffic, even longer if your blogs pay close intention to your users searching intent) So the very first and foremost easiest way to do is to identify your seeding keywords. Most of the time, these seeding keywords will very likely be in relation to the kind of service you are providing. E.g: Video Editor would choose keyword & topic like: Video Editing - How to edit videos using *Brand name* app? After identifying your seeding keywords, you will need to do the supplemental keywords research to write more articles and enhance your *Expertise* to Search Engine (SERPs for short) So overall, identifying your seeding keywords and also understanding the underlying intent behind the keywords that you are trying to aim for are by far the most important factor to my experience. How about you? What do you think? We just published an SEO Ebook for Keyword Research, feel free to steal it away: https://bit.ly/3VB3A3j