What are your best methods to optimize your budget but also rank stably on Google at the same time?

Question

So doing SEO and Content Marketing are like compulsory categories to fill all the while building a product.

One of the methods that I know is to refresh your peak performance articles since:
- Google Algorithm changes constantly.
- Wouldn't want Google and your Audiences to consider your content outdated.
- Rebranding purpose

How about you?
Do you have any content strategies for content marketing?

maryam sh · Accepted Answer

@tai_nguyen_wz I can not agree more. As you mentioned SEO and content marketing, I stated those ways as the next step.

maryam sh · Answer

Great tips.
Guest posts and link exchanges can be also good, I suppose

Tai Nguyen · Answer

@mary_sh1 Sure those posts are, but tbh. One of the most important factors is to consider the search intent in your equation.

Guest posts and link exchanges usually are appropriate methods for borrowing authority but if you redirect your users to not so related content, it may cause backfire and won't be likely to visit your new content again.