What is the most common reason when you unsubscribe?
Business Marketing with Nika
19 replies
I want to know the reason for these 2:
A) Reason for unsubscribing from the newsletter.
B) Reason for unsubscribing social media.
Please, share your standpoints for A and B.
Replies
mjkabir@deleted-3351664
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A) Purpose behind signing up to newsletter no longer exists, might have had a specific problem like raising investment or coming up with startup ideas is now not something I'm working on.
B) No longer finding the content interesting, could be too much promotional material or political content for example.
@busmark_w_nika for social media, absolutely - with a newsletter I could just lose interest
WebCurate
A) Not interesting staff and or too many emails in a short time.
B) Not important updates.
This is why I usually immediately unsubscribe from emails! 😊
WebCurate
@busmark_w_nika I'm ok with 3-day intervals as long as they're interesting! :)
A) I usually unsubscribe when the content is not relevant to me
B) If content becomes repetitive or overly promotional
CuratedLetters
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I agree with @shownotes too much spam makes me run!
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ShipFast-ASP.NET
The same reason as most people, I unsubscribe to anything when I lost interest or it's too spammy
ShipFast-ASP.NET
@busmark_w_nika I unfollow people on Twitter whey they repost the same thing over and over. I unsubscribe from a mailing list when I don't see any value to receive it.
A: Emails are too frequent (I like once a week) and/or the content no longer has value to me.
B: I usually don't unfollow on social media. The less I interact with the content the less I see it anyways.
@busmark_w_nika Good question. It depends on how interesting the content is to me. But usually I like brief, actionable points.
I mostly unsubscribe because it gets too spammy.
When it comes to social media I unfollow when the content isn't anymore what it used to be ooor I don't recognize the account.
Information overwhelm is the number #1 reason! For anyone sending comms, (email or social) consider who you're speaking to, make it relevant, make it helpful etc
creating too much noise without any help in personal use (clients perspective)
@busmark_w_nika no. sometimes people need some information/resources that will drive their problems more efficiently. therefore, giving useful info will lock them in subscription. this is what my perspective is as a client.
A) When they no longer provide value or relevance to my interests. If the content becomes repetitive or overly promotional.
B) Reduce distractions and improve mental well-being.
When the newsletter becomes spammy.