What do you think of Google sunsetting Optimize and pushing paid A/B testing platforms?

Question

Google recently announced it would be sunsetting Google Optimize and would come back with something similar in GA4. It was later announced that they won't and they now push paid A/B testing platforms with GA integrations instead of offering a free alternative.

What do you think of this strategy? Will it affect a lot of small businesses?

Sherry Xena · Accepted Answer

I think it will affect some enterprises

Sandra Djajic · Answer

Google's decision to sunset Google Optimize and not provide a free alternative could be a financial burden for small businesses, but the paid A/B testing platforms that Google is promoting may offer more advanced features and integrations that could be valuable for those who are willing to pay for them.

Answer

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Answer

FYI, in case some of the following helps and works with different options for your review etc... 22 A/B Testing Tools for 2023: Alternatives to Google Optimize - CXL https://cxl.com/blog/ab-testing-...

sharan kumar reddy vallapureddy · Answer

Try CustomFit.ai. We can workout on the budgets.

Answer

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What do you think of Google sunsetting Optimize and pushing paid A/B testing platforms?

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