What do you think about IKEA allowed people to PAY with their TIME?
Alex Radovichenko
0 replies
Do you believe TIME could become an official payment method?
Ikea stores are usually located on the outskirts of the cities. Thus, a lot of time is spent driving to stores.
To incentivise store visits, Ikea allowed customers to purchase items using the travel time disclosed by their Google Maps Timeline. Longer distances = higher time currency value.
All the items in the store had a tag which showed the price in money as well as time.
The Result?
- Store footfall increased by 32%
- Created a huge buzz in the global retail industry
- Earned $14 million worth of free media
🤔
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