What are the key metrics we should track to measure user engagement on the platform?
Kavya Tripathi
7 replies
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Twara Dholakia@twara_dholakia
CPM, conversion rate
Share
Saves. Shares. Screenshots.
Definitely track user actions - saves, shares, comments, follows. Also look at view time, # of visits, user retention rate. Maybe try a user survey to dig deeper into satisfaction & areas to improve. Data is king for boosting engagement!
Churn Rate
Key metrics to track for measuring user engagement include daily active users (DAU), session duration, user retention rate, and interaction frequency.
Conversation rate, retention rate are great metrics to track engagement on the platform