What are the key metrics we should track to measure user engagement on the platform?

Question

Dhairya · Accepted Answer

Saves. Shares. Screenshots.

Answer

For sure, tracking saves, shares, and screenshots are good ways to measure engagement. A few other key metrics I'd track: time spent on site per user, # of repeat visits, and for paid platforms, conversion rate from free to paid plan. You want to understand not just if users are engaging with content in the moment, but if they're coming back often and finding enough value to pay. Cohort analysis of how engagement changes over time is super insightful too.

Harshal Jain · Answer

Conversation rate, retention rate are great metrics to track engagement on the platform

Twara Dholakia · Answer

Churn Rate

Twara Dholakia · Answer

CPM, conversion rate

Anushka · Answer

Key metrics to track for measuring user engagement include daily active users (DAU), session duration, user retention rate, and interaction frequency.

Hugo Dominic Carmichael · Answer

Definitely track user actions - saves, shares, comments, follows. Also look at view time, # of visits, user retention rate. Maybe try a user survey to dig deeper into satisfaction & areas to improve. Data is king for boosting engagement!

Labhanshi Jain · Answer

Key metrics to track for measuring user engagement include:

Daily/Monthly Active Users (DAU/MAU): Tracks user activity frequency.
Session Duration: Measures time spent on the platform.
Pages/Screen Views per Session: Indicates content consumption.
Retention Rate: Shows how many users return over time.
Churn Rate: Measures the rate of user attrition.

Kavya Tripathi · Answer

@sharmaspeaks Seems correct and to the point.

Anubhuti Tripathi · Answer

Great work

What are the key metrics we should track to measure user engagement on the platform?

Replies