What are the biggest challenges you face when developing a marketing strategy?

Brand positioning. Should I have an aggressive strategy (cold email, big font, red, etc.) Or should I go more over word-of-mouth, smooth, etc? Tools I used for this was https://www.branding5.com/ - helped me to find a good positioning which also reflects me as a founder

Developing a marketing strategy can be quite the puzzle! Finding the right tools and balancing creativity with data-driven decisions can be a challenge. Tell us about your experience - we're all ears!