What are the best ways to acquire new customers for a SaaS product?

Question

Indu Thangamuthu · Accepted Answer

It depends on your product, market niche and budget... but also make sure, it's a mix of strategies.

Swarna Hebbar · Answer

Following this!

Answer

Utilize  content marketing by creating useful blogs, guides, and case studies that address customer pain points and showcase the product's benefits.

Steffi Nicolaïdes · Answer

Personal branding on Linkedin is underestimated!

Yunusa Abdullahi · Answer

Contact social media advertising to target specific audiences who might benefit from the SaaS product.

Adeeb Malik · Answer

Now this is a tricky one. It greatly depends on the niche and your target audience.

I'll take the example of Syllaby.

I'm assuming things based on my view of the product.
1. The target audience is People who need to create videos like marketers, social media execs, individual content creators, etc.
2. Since the product does not need to educate about the problem it fits like a missing puzzle piece.

Coming to how I'd take this ahead is:

1. Cold reach: I believe this would be the first approach I'd take and directly get involved with marketers, social media execs, digital peeps, even founders, etc.

2. Social Media: I as a consumer would need to see it in action, what better way than to see the videos created (YouTube, etc.)? In the end, it could be a line - you can build videos like this with Syllaby, etc. Moreover, the content created can be repurposed (if needed) or directly shared across other social platforms.

3. Building an organic reach: Many do not give this attention, but it should be one of the key strategies.

I'll focus on this for starters, and hopefully get new customers.

Let me know if this makes sense and if I'm in the right direction...!

Samantha Den · Answer

Partner with industry influencers or other businesses to reach new audiences through joint promotions.

Answer

Offer  free trials to let potential customers experience the product's value before committing.

Steve Troy · Answer

Implement  a referral program to encourage existing customers to recommend the product to others.

Kimmy · Answer

To acquire new customers for SaaS products, effective strategies include creating relevant and useful content to attract attention, optimizing SEO for discoverability, and using paid advertising for specific targeting. Referral programs and freemium or free trial offers can also attract potential customers, while webinars and product demos allow them to see the benefits firsthand. Partnering with companies or influencers and showcasing testimonials and case studies from successful customers can help build trust and expand market reach.

Answer

I’ve found that networking and word-of-mouth have been gold for acquiring new customers. Sharing my SaaS product with friends and industry connections really helped me get the word out.

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I’ve had success with creating valuable content related to my SaaS product. By sharing helpful guides and tips, I’ve been able to attract and engage potential customers who find value before even trying the product. It’s a great way to build trust and draw people in!

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Optimize your website for search engines to attract organic traffic from people searching for solutions related to your product.

Harry Alfi · Answer

For me, running targeted ads and offering free trials were key strategies. I saw a lot of new sign-ups when I focused on ads that spoke directly to my ideal customers and let them try out the product for free.

Ethan Robert Kensington · Answer

Content marketing is key - create and share valuable, relevant content across channels to attract and engage your target audience. Also leverage referral programs to incentivize existing customers to refer new ones. Retargeting ads can also be effective for re-engaging visitors who didn't convert. Lastly, don't underestimate the power of strategic partnerships for cross-promotion and reaching new audiences.

What are the best ways to acquire new customers for a SaaS product?

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