What are some effective strategies for attracting and retaining customers for small biz?

Alexey Anshakov
7 replies
Fellow Entrepreneur, seeking effective strategies for attracting and retaining customers in a current market. Share your insights and experiences to gain a competitive edge and foster customer loyalty. Let's exchange knowledge and best practices!

Replies

Mei
Hang out whether your customers are. Tap into smaller networks to onboard low hanging fruits. Share your journey authentically online to attract the right attention.
Generally in any market, industry (B2B or B2C!), audience, etc. I think personalization is one of the biggest keys to attracting & retaining customers. It's already expected from consumers, but the better you are at personalizing your customers' touch points, the stronger your brand relationship & retention! And of course providing the goods or services at the quality you are promising too :')
Alexey Anshakov
@paige12 I understand that you're talking about cold outreach. Are you working on building a personal brand?
@aanshakov Outreach, ads, and inbound touch points like website, and email are all important to be as personal as possible! And no I am working on an audience-focused presentation software! We just launched yesterday! Check us out :) https://www.producthunt.com/post...
Claudia Vaduvescu
Focus on people, and remember names and needs. Establish a genuine connection with the first 1000 clients, they will be the foundation of your business moving forward. Don't over-engineer.
To Attract B2B customers, you can try outbound. Start with using the right prospecting tools. We're also launching a forever free sales prospecting tool, the day after. https://www.producthunt.com/prod...