What are good marketing strategies for small business?

Question

JD Worcester · Accepted Answer

Launch on Product Hunt ;)

Kamal Ashraf · Answer

For SMBs the goldmine is social media content, try to do it every day one in the morning and another before closing, like medicine. It takes time, but the laser-focus niche with consistency is much more powerful than Ads.

Use conversion pixel to sync website activities and run retargeting Ads.

Hyper-local SEO, reviews and listing are still working and will work even in the far future. Keep them up-to-date and active.

Most importantly, don't try to master every channel.

Daksh Tyagi · Answer

@abbas143official  Good marketing strategies for small businesses include engaging on social media, creating valuable content like blogs and videos, and building an email list for personalized updates. Optimize your website for SEO, focus on local marketing, and use paid ads on Google and social media. Encourage customer referrals with incentives, collaborate with other small businesses, and gather positive reviews. Partnering with influencers can also help reach a wider audience. What strategies have worked best for your small business? Share below!

Guillaume Dumortier · Answer

@abbas143official  you want to :

1. research the market you're servicing and understand how your business does it better/uniquely than current available solutions on the market + what key differentiators are.

2.  you want to understand the buyer's journey, the steps customers are taking before buying a similar solution and how help them go to the next step.

3. you want to have a detailed understanding of your customer motivations, triggers and pains so that you can craft messaging around that.

4. you want to have campaign ideas that are cutting through the noise and clearly sets you apart from your competition by being thought-provocative or challenging the status quo

5. a SEO-focused content structure that covers what users are actually searching for vs. throat feeding them with gated one-pager PDFs

6. a portfolio of landing pages that addresses the combination of a problem to solve for a job-to-be-done by a specific persona with a clear easy-to-buy solution.

7. create a content flywheel from 1-6.

8. I built the AI marketing app to do 1-7 under 10 minutes with absolute precision and creativity => maestrix.ai (launching soon on PH)

Emily Willis · Answer

Definitely local SEO & Google Business

Tatiana Vdovychenko · Answer

Well thought out :) Here are 10 steps that can be done by every small business and startup: https://jetsoftpro.com/blog/from...

Anton Gera · Answer

referral marketing

Vertika Nigam · Answer

Most SMBs run towards launching ads, but that won’t work until the customer experience on your website and other channels are not good.

Fix that, then go do all the things that @ashrafkml has meticulously explained 🤜🤛

Ghulam Abbas · Answer

@guillaume_ Thank you!

Jagriti Kumar · Answer

Updating company information in multiple directories has yielded good results for me, particularly in B2B marketing.

Adrian Cabrera · Answer

Long game would be SEO, but definitely go for genuine community interactions (or build your own community for your product). Referral program works too, just make sure the reward for referring actually makes sense and are enticing for your users.

Ghulam Abbas · Answer

@kilopolki Absolutely correct!

Ghulam Abbas · Answer

@founder_daksh Agreed! Thanks for sharing!!

Answer

For the small business, I will launch on the producthunt, yc hacker news. And also share in twitter, reddit, facebook. I want to share my product to more people around the world.

Wilfred Kasekende · Answer

Finding the relevant subreddits on Reddit for your product and becoming part of the community. It has provided me with endless feedback(positive and negative) and paid users.

What are good marketing strategies for small business?

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