We struggle to grow our audiences on social media. Why?

People got bored of everything, and the constant trash posting also played a major role in this. Now, no matter what you post, if you're not a veteran on those platforms that had some followers before this social media apocalypse, you will have a hard time. People right now are not interested in anything useful, just internet dramas over petty subjects, identity crisis, and repetitive content that can be consumed and reused a month later with a slight change.

I think a bit of luck also sometimes helps! You get one viral post and it will build momentum

I guess it's a mix of quality plus innovation. There's so much noise on social media these days that you need to really stand out to ensure good following. Plus, it's important to reach the right people. You must know how and where to find them. Hope this helps :)

Consider the platform you use carefully. Unfortunately, not every platform fits every brand. However, if you grow your audience on one social media channel, your presence on the other channels will also grow.

I think the element you should tackle is the 'quality content'. Who told you your content was valuable for your audience? (real question) What I would advise you to do: - Jump on some calls with people from your target IC - Ask genuine questions about what they need - Listen to them List the pain they share with you. Then match those with a path to resolution. If your content is not actionable then why should they follow you? I hope this can help you! @clarkvalberg

We're learning to adapt our approach and boost visibility, so as we refine our social media strategy and connect with our target audience, we'll see our community flourish and succeed.