Was your first Product Hunt launch successful?

@brenna_donoghue Fair enough! Such a variety of use cases and definitions of success for Product Hunt tbh. What will be the goal of your upcoming launch? (eyeing the "launching soon" there) 👀

@nicolaas_spijker Hahahaha... I'm so subtle, right?! This time around, we want to connect with new users (or perhaps people who used Morgen before but haven't seen what we're doing now) who are willing to share their feedback and ideally, work with us to design custom workflows for their teams. It's a big product leap for us!

@brenna_donoghue what did the site volume look like post launch (Did the team see a huge spike of visibility?)

@dzaitzow This was really interesting for us. We saw a big spike the day or and it stayed high for the week. But what I thought was very cool was that it was a halo effect to be sure. Other people started sharing us more and so even once the launch slowed down, we saw a new baseline of traffic that sat steadily about 200+ more daily views than before the launch. So the long tail was far greater than we expected.

@fabian_maume We got #3 the second time around. We were able to leverage learnings from the first launch and were better connected to the community. :)

@nicolaas_spijker What were your most important learnings?

@jefffajans Don't forget about the community. I think it's common to launch and disappear for 6 months until a relaunch happens. However, it's a bustling space with entrepreneurs and creators, and sticking around helps with expanding your network and learn something new on the daily.

@maverick91 Oh wow, congrats on product of the day! Are you planning on relaunching in the future?

@maverick91 How many new users? and were they paid users?

@nicolaas_spijker Yeah, I hope to add Google Play Market functionality and return to PH

@maverick91 Nice! Good luck with that and looking forward to the launch!

@anthony_latona What did you learn that was most useful?

@jefffajans Top 3: 1. The first couple hours of the launch are crucial. It seems very hard to catch up if you're not already at or near the top of the list by 4am Pacific time. 2. Support each other. Support other creators and makers and they will have your back :) 3. You'll probably not make much revenue so don't expect that or bein disappointed. PH is more about awareness and initialization than making big bucks. Use it as a springboard and not a major revenue driver.

@anthony_latona Thanks for sharing, Anthony. Good lessons here.

@sylvia_sheng It's definitely harder when working with a smaller team or taking the whole task by yourself. Loads of people to meet on Product Hunt though who are working towards the same goal. For future launches it could help to connect with people maybe launching in similar dates and see if you can join forces in some way?

@nicolaas_spijker Yes, actually the company is not small, it have like over 300 employees. However, they are get used to the old way they earn money by letting users buy membership. So they did not think highly of ProductHunt.

@david_deisadze Nice, good luck!

@david_deisadze Congrats!

@tommy_li2 Natural flow of things, usually you get a spike in traffic the first day which then slowly decreases. Having next steps post-launch (new growth activities and channels) and nurturing that "halo effect" like @brenna_donoghue mentions can help keep traffic steady!