🫣 Unsubscribing the newsletter shouldn’t be tabu + Most common reasons + Solutions
Business Marketing with Nika
3 replies
Once I asked what are the most common reasons to unsubscribe.
The most common reasons why people unsubscribed were:
👉 spammy newsletter (too many links),
👉 the purpose behind signing up for the newsletter no longer exists,
👉 "boring" – the same content,
👉 too many emails in a short time,
👉 information overwhelm to name a few.
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As a creator, it is crucial to me to know what people like/don’t like so that I can improve.
What can we do about it?
From my side:
– Asking for feedback (DMs)
– Creating a poll/survey
– Brainstorming with my current/possible subscribers (or ChatGPT) 😃
From your side:
– When you unsubscribe, give a reason (what you didn’t like).
– Let the creator know in DMs or reply in the newsletter what you liked (because the creator can do more of those)
I am going to take the chance to roast one of my newsletters.
Let me know, what you like and what you hate about it.
Don’t be scared to be harsh. I need to find a way to sort it out.
👇 My newsletter is in the comments. 👇
(Tomorrow, I am going to send the new one on Steve Jobs' topic so wanna nail it.) 💅
Replies
Alex AI@byalexai
Questflow
Why should you care about "Why people are unsubscribing from your newsletter"?
When you have a lot of subs it's impossible to please every taste.
Focus on your side + a few but respected people.
And do what works for you.
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Mostly it is the purpose behind signing up for the newsletter which no longer exists.
Recently I unsub'd from one which had the person's profile image rotating. It created disturbance in my mind every time it came up. For sure his content is good, but I need focus first before reading anything.
Not sure if this is helpful.