Subject lines with a higher open rate. Can you share yours?
Business Marketing with Nika
26 replies
That one short line that changes everything. Especially the number of people who continue reading your newsletter. 🙂
From the very beginning I started writing newsletters, my best performing were:
1️⃣ Open rate: 53.3 %
Subject line: What can help you with Twitter's growth? 🚀
Preview text: And is Twitter premium worth it? 🤔 Thoughts from the YouTube interview
2️⃣ Open rate: 51.2 %
Subject line: One Year on Product Hunt and Community Building
Preview text: My observations and thoughts that I reflected on during this time.
3️⃣ Open rate: 47.4 %
Subject line: Twitter Premium Experiment: I bought a Blue Checkmark for 1 month. This is what happened
Preview text: These 3,000 followers on the Product Hunt 🔥 , new collaboration and Twitter Premium
4️⃣ Open rate: 47.3 %
Subject line: Can you conquer the world with your "faceless" brand? 🥷
Preview text: Let's find an answer together. Or not?
5️⃣ Open rate: 47.2 %
Subject line: 10 tips: Prepare your start-up for the conference 🚀
Preview text: I learned this at the Slush conference; it can help you present your business
6️⃣ Open rate: 43.8 %
Subject line: STEAL attention using these emotions 👀
Preview text: But be careful. Otherwise, you can make a lot of enemies.
7️⃣ Open rate: 42.7 %
Subject line: Are you loud enough in your business? 📣
Preview text: Not being annoying but being visible at the same time is (not) a science
Do you have any examples of good subject lines that outperformed other emails in the open rate?
BTW: In the comments is a form for signing up to my newsletter. 🙂
Replies
Rowe Morehouse@rowemore
Sales Likelihood Calculator
subject: "Your download ..."
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These headlines are very "clickbaity" I found out that if you go a little bit off path with headlines, you can get more traction. Because people don't get that initial, ahh this is just clickbait. They lurk more if the headline is a bit different from what is to be expected.
@busmark_w_nika As the SoMe hell....I-mean-*land*-scape 😈 continues to be saturated by cheapskate clickbait headlines for quick wins (because of the AI-era). The pendulum swings back to more authentic experiences. As such my theory is that we will see an insurgence of more eclectic and original headlines. These are not that easy to scale tho, requires finesse, timing and skill. And can't be generated by an AI, at least not yet. An example, since you asked, Would be my post on PH 2 weeks ago. "Amplify your storytelling by blending these AI writing tools 🤖" https://www.producthunt.com/disc... (this headline felt more original, the lurker hock was in the word "blending" and Amplifying felt more in tune with the idea that AI should enhance humans, not replace them, which a lot of people currently have an anxiety for atm) I had 10 other ideas for headlines. But they were all: Too bullish, too clickbaity. Like: "Level Up Your Storytelling with These Mind-Blowing AI Writing Tools!" 😅
That's a great list with good numbers. I am just here for the knowledge :)
I was surprised that best performing line is a straightforward "brute force" one
Wow, something worth of stealing 😅
WorkHub
Open Rate: 53%
Boost Efficiency and Cut Costs in {Company Name} with AI
These are the best performing subject lines for us so far
(it's only been 14 weeks and 1K subscribers)
Open Rate: 69%
Subject Line: Do your market research in minutes, not hours
Preview text : Why you should use Perplexity AI to get better market insights
Open Rate: 59%
Subject Line: Analyze Your Competition Faster Than Your Morning Coffee Brews
Preview text : Stop wasting time manually filling out Notion tables and Google Sheets. Focus on high-quality competitive analysis instead.
Open Rate: 54%
Subject Line: Spy Your Competitors From Your inbox or slack
Preview text : You actually don't even need Slack for this tutorial 😏.
Open Rate: 51%
Subject Line: 4 (free) AI tools that changed my Product Discovery
Preview text : How I turned a 10 hours process into 35 minutes of work
Open Rate: 50%
Subject Line: My Favorite AI Assistants (and how you can build your own).
Preview text : You can use these fine tuned specific AI assistants for your daily tasks
Hope it can help.
PS : you can check the content here : https://theproductcourier.substa...
@busmark_w_nika Thanks for your support !
You're right, how to save time is a key topic for people to read about.
As well as : make more money / get higher Status / be healthier ! 😅
You've got some crazy high open rates!!! any secret?
@busmark_w_nika that checks out - how big is the mailing list?
Nice Nika, Keep sharing such a valuable information.
Wow, those subject lines are as catchy as a startup pitch at a demo day! 🚀 When it comes to open rates, they've got the secret sauce. Have you ever crafted a subject line that felt like striking gold in a crowded inbox?
Almeta ML
[product name] - Your Request (works great for new signups)
Hey @busmark_w_nika! 😄 Your subject lines are super compelling and it's fascinating to see how effective they've been with such high open rates! I especially love 'What can help you with Twitter's growth? 🚀.' It's intriguing and clearly resonates with your audience. One of my best-performing subject lines was 'Unlock Your Growth Potential: 5 Proven Strategies ✨,' which garnered a 49% open rate. Looking forward to more insights and definitely signing up for your newsletter! 😍
What's a common problem you wish there was a better product for?
I almost always run an A/B test for subject lines, and we've seen good results so far :)
For example, our feature launch emails:
Instant Link Confirmation is here! 🦝 - Open Rate 75%
Say Hi to Bulk Site Submission - Open Rate 61.54%
Or when we announced our blog:
The link-building blog you've been waiting for 📢 50% Open Rate
Link-building secrets, straight from the Raccoon's den 🦝 50% Open Rate
I’ve been sending comic strips as emails, so depending on the story, I use subject lines like
“✨a short comic on someone like you”
“ 🙋🏼brad pitch has something to say”
(Yes, Brad Pitch is a character in our comics that looks like Brad Pitt, and he pitches our product)
The first one is the opening cold mail which gets like 50-60% open rate. And the second one will be a follow up to those who read the first mail and that gets 95% open rate.
The best tip for cold mail is run a bounce check on your email list to filter out bad emails.
And some things I’ve noticed anecdotally is that you should ideally keep subject shorter than 7 words, and if you’re using emojis, use it in the beginning because it has a lower chance of being hidden in mobile screens. Also subject lines with all small caps tend to do better that emails like “Quick Question for You” where the words are capitalized.
@busmark_w_nika used to use Beehiv, then I ended up making a platform with nextjs and AWS SES for me alone. Developer things 😎
@busmark_w_nika it’s like one of those instances where you spend 50 hours to automate something which takes 5 minutes. I do this all the time 🤦
Super interesting, seeing your hooks. It's interesting to see what people open and don't.