Story time: ๐๐จ๐ฐ ๐ญ๐ก๐ ๐๐๐๐ ๐๐จ๐ซ ๐ ๐จ๐ซ๐ฆ๐๐ญ๐จ๐ซ๐ฒ ๐๐๐ฌ ๐๐จ๐ซ๐ง
Anahit Amirakyan
5 replies
Our co-founder, an experienced marketer with over 15 years in the industry and a globally successful agency, noticed a recurring challenge during lead generation campaigns.
Whenever a campaign relied on a web form for lead generation, the results didnโt quite measure up. Conversion rates for ads and other campaigns consistently lagged when a web form was involved. Despite his search, he couldnโt find a tool that would help track the form's performance and pinpoint the root cause of these issues. That would help him prove to his clients that the forms need more attention.
After multiple cases where his team identified problems through trial and error, the common issues became clear: failed captchas, silent form errors, and form abandonment due to requests for sensitive information.
So, in 2022, the idea for FormStory became a reality.
With FormStory, you can capture abandoned submissions and track form behavior to ensure you never lose a lead to broken captchas, failed validations, or unnecessary fields.
๐๐ก๐๐ญ ๐
๐จ๐ซ๐ฆ๐๐ญ๐จ๐ซ๐ฒ ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐ฌ ๐๐จ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ๐๐ฌ:
๐งฒ 24/7 Form Monitoring โ Constantly checks your formsโ functionality so you donโt have to.
๐งฒ Broken Form Alerts โ Real-time notifications keep you in the loop on any issues.
๐งฒ Capture Lost Submissions โ Recover valuable partial entries, even if the form breaks mid-way.
๐งฒ User Behavior Insights โ Track where users drop off to optimize and simplify the experience.
With FormStory, as a marketer, you can be confident that your efforts wonโt go to waste. You can prove the real ROI of your campaigns and show your clients how to improve based on real dataโnot guesses.
If you like the story behind FormStory and the solution it offers go support our launch: https://www.producthunt.com/posts/formstory-io
Replies
Sergey Koshevoy@koshevoysergey
Planyway
thanks for sharing!
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Awesome origin story! I'm also working on a no-code tool and the idea came to me in a similar flash of inspiration while struggling with repetitive tasks. Funny how our best ideas often emerge from everyday frustrations. Keep pursuing that vision!
Lots of luck!