Story time: 𝐇𝐨𝐰 𝐭𝐡𝐞 𝐈𝐝𝐞𝐚 𝐟𝐨𝐫 𝐅𝐨𝐫𝐦𝐒𝐭𝐨𝐫𝐲 𝐖𝐚𝐬 𝐁𝐨𝐫𝐧

Our co-founder, an experienced marketer with over 15 years in the industry and a globally successful agency, noticed a recurring challenge during lead generation campaigns. Whenever a campaign relied on a web form for lead generation, the results didn’t quite measure up. Conversion rates for ads and other campaigns consistently lagged when a web form was involved. Despite his search, he couldn’t find a tool that would help track the form's performance and pinpoint the root cause of these issues. That would help him prove to his clients that the forms need more attention. After multiple cases where his team identified problems through trial and error, the common issues became clear: failed captchas, silent form errors, and form abandonment due to requests for sensitive information. So, in 2022, the idea for FormStory became a reality. With FormStory, you can capture abandoned submissions and track form behavior to ensure you never lose a lead to broken captchas, failed validations, or unnecessary fields. 𝐖𝐡𝐚𝐭 𝐅𝐨𝐫𝐦𝐒𝐭𝐨𝐫𝐲 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬: 🧲 24/7 Form Monitoring – Constantly checks your forms’ functionality so you don’t have to. 🧲 Broken Form Alerts – Real-time notifications keep you in the loop on any issues. 🧲 Capture Lost Submissions – Recover valuable partial entries, even if the form breaks mid-way. 🧲 User Behavior Insights – Track where users drop off to optimize and simplify the experience. With FormStory, as a marketer, you can be confident that your efforts won’t go to waste. You can prove the real ROI of your campaigns and show your clients how to improve based on real data—not guesses. If you like the story behind FormStory and the solution it offers go support our launch: https://www.producthunt.com/posts/formstory-io