Stop focusing on selling, and start...
Deluar Hosain
4 replies
No one wakes up thinking: "I need to buy [product]."
They wake up thinking: "I need to fix [problem]."
What does this mean for you?
If you want to market your product —
Stop focusing on selling, and start focusing on helping.
• If you sell tech, talk about how it makes life easier, not the technical details.
• If you sell skincare, talk about how it boosts confidence, not just what’s in the bottle.
• If you offer services, focus on the results, not the steps to get there.
It’s a small but important shift.
People don’t really buy products.
They buy what those products can do for them.
How they’ll feel, look, or live better.
Replies
Christopher David Anderson@christopherdavidanderson
Totally agree, focusing on solving people's problems and delivering real value builds way more trust than just trying to sell them something right away. Once you show them how you can help improve their situation, they'll be much more receptive when you introduce your product or service as the solution.
Share
Absolutely, 'what I can fix' is way more important to the user than trying to sell them something. Focus on providing real value and solving their problems first, then the sales will naturally follow once you've built trust.
Totally agree! It's all about focusing on delivering genuine value to your customers. Really dive deep into understanding their needs, challenges, and goals. Then provide solutions, insights, and support that truly helps them. Build those authentic relationships first. Once you've established that trust and credibility, the sales opportunities will emerge naturally. It's a longer-term play, but leads to much more loyal customers and sustainable success in the end.
i agree that, 'i need to fix' is very important to user