No one wakes up thinking: "I need to buy [product]." They wake up thinking: "I need to fix [problem]." What does this mean for you? If you want to market your product — Stop focusing on selling, and start focusing on helping. • If you sell tech, talk about how it makes life easier, not the technical details. • If you sell skincare, talk about how it boosts confidence, not just what’s in the bottle. • If you offer services, focus on the results, not the steps to get there. It’s a small but important shift. People don’t really buy products. They buy what those products can do for them. How they’ll feel, look, or live better.