Should we have customer testimonials on our official website?
Elena Cirera
34 replies
Replies
Fajar Siddiq@fajarsiddiq
IconShock
I use https://testimonial.to/ and it works perfectly with all amazing features fr
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Yes, I'm curious to know why would you not?
Undefeated Underdogs Podcast
Yes. It is realy important to make your product trust worthy
Product Hunt
Yeah. It sells
Testimonials from the right persona will help the buyer empathize and click to buy your product!
Everyone collectively agreeing on the question below. But not only should you have:
1) A page dedicated to customer testimonials on your website
2) A highlight reel of the best of the best on your homepage
But also;
3) Be constantly rotating and utilizing them on all your social channels.
Can easily automate the process. I've used generally schedulers to do it and then recently switched to https://testimonial-creator.tact... to start automating and rotating the visuals!
Definitely, customer testimonials on the official website are a great way to showcase your company and its credibility.
Of course, we should!
:)
InAppStory
Definitely YES! Your testimonials are RTB (reason to believe).
People hear people, then – brands
Definitely! It adds credibility and puts other people's experiences in front of your potential customers. Most people aren't early adopters and want to see someone else try something first.
There's no reason not to. But you gotta also be careful that it doesn't sound canned. You gotta let them use their own words.
We made this mistake too, but in the early stage you have to remember that you are what the market says you are, so you need to let your customers describe your product so others can clearly see what you bring to the table.
Highly recommend for higher-priced products because the customer will do a ton of validation and trust-building prior to purchase. A video testimonial will be the best, but most difficult to capture (try Testimonial.to for this).
Incentivizing existing customers is the best way to do this, but it will take a lot of customer success work.
I can't think of a reason not to.
If you want to sell things, yes. Social proof sells.
Always! I believe websites without customer testimonials are as good as businesses without customers.
Reading through client experiences is an invaluable source of information to help you understand what they expect from you. Reflecting on these insights can help you improve all aspects of your business.
Absolutely. Testimonials not only add credibility to your business, but also help promote the best features of your product - pushing your buyer's directly into the consideration stage of purchase.