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  • Should I put my face in it?

    Andre A.
    5 replies
    hey - I've been posting reels pretty religiously on Instagram and Facebook, but not with me physically in them. They're videos I create with text and background, but they don't feature anyone in them. Wondering if you think I'll get more reach and engagement if I start putting myself in the videos little by little. Wondering if anyone has tested both types of videos to see which performs best?

    Replies

    Shajedul Karim
    hey there, mate it's a vibe, isn't it? to be or not to be (in the reel)? 1. personal touch: having a face, especially the creator's, can humanize content. it's a direct bridge, an intimate connection with the audience. 2. relatability: seeing someone express, react, or simply be gives viewers something tangible to connect with. emotions translate better. 3. algorithmic love: platforms, in their bid to promote "authentic content," often favor reels with human elements. but remember, it's not a strict rule. 4. evolution of content: gradually introducing yourself can be a way to test waters. maybe start with a quick intro or outro? 5. the flip side: there's magic in anonymity too. sometimes content sans faces allows the message to shine, undistracted. experimentation's the name of the game. try a mix, gauge reactions, and pivot accordingly. your community will guide you. ride the waves and trust your gut. 🌱 stay curious and keep crafting, mate!
    Andre A.
    @shajedulkarim_ this is awesome advice! any finance pages you think I should checkout that do a good job making engaging content the way you described?
    Shajedul Karim
    @edgeful okay, what specifically of finance are you!?
    Andrew Cook
    Back SEO Marketing Software
    Back SEO Marketing Software
    From my experience, videos where there isn't someone's face don't get nearly as much engagement unless it's like, a tutorial or something (which don't work too well on short-form video platforms). When people see your face they feel a bit more emotionally connected to it, and won't feel as though they are being advertised to as much. And if you aren't posting those reels to TikTok as well, you're missing out on a lot of free reach :)
    Andre A.
    @backseosoftware thank you! makes a lot of sense!