Selling a product is like telling a great story

I think this is sharing a piece of yourself to another person, and of course he will understand what the story is.

That's for sure.

100% Sometimes the story is more important than the features

I'd say the statement is half right. explaining the reasoning behind product draws a lot of people in but keeping the costumers long-term comes with the quality of the product itself. telling a story gets the product attention but the features keeps it.