Scaling Chatbase.co from $380k MRR to $1M

Sandra Djajic
5 replies
I joined chatbase.co exactly 1 week ago. Here’s what I learned so far about how they got to $380k MRR—and my plan to make that $1M MRR. Yasser built Chatbase by sticking with one product, refining it, and solving a real problem for customers—a long-term approach that paid off. What’s working for Chatbase: Building in public: Yasser shares simple demos of Chatbase with every new feature. Works especially well for AI products with that “WOW” factor. - Organic posts on Reddit and LinkedIn got picked up by AI influencers, spreading like wildfire. Building an influencer pipeline - Big spreadsheet with influencers (some small, some BIG). Focus on long-term partnerships instead of one-off posts = consistent momentum. Paid Ads Simple strategy: Keep spending more as long as the ROI is positive. If it’s working, scale! Partnering with established companies Collaborations with @vercel, @supabase, and @Railway. Chatbase logo is featured on their landing pages. Joint marketing + case studies = credibility boost. Making educational content Chatbase is in the B2B SaaS space. Many customers are into business, tech, and AI content. Being active in these communities positions Chatbase as an industry leader. My plan to hit $1M MRR: ✅ Double down on what’s working: public demos, influencers, ads, and partnerships. ✅ Build a community around Chatbase—engage users and make them part of the journey. ✅ Plan an epic Product Hunt launch on Feb 4th (it’s a Tuesday—you know I love Tuesdays). ✅ Expand partnerships with even more companies to make Chatbase the go-to tool in the space. And the most important lesson: one product, solve a real problem, and stay consistent. 🧠 peeps let's grow to 1mil.

Replies

André J
Welcome back to PH, your absence has been too long! And congrats on entering a new journey with chatbase 🚀
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Nathan Geckler
That's an achievable plan in my opinion. Congrats on joining Chatbase by the way!
Tariq Waseem
The first key factor is the product itself, and the second is the use of paid advertising. The product is thoughtfully designed to address customers' pain points, while paid ads have played a significant role in driving Chat base's success.
Emma Lily Sanders
Wow, huge congrats on the incredible MRR growth with Chatbase! 🙌 Would love to hear more about what strategies and tactics you've found most effective for scaling - things like pricing optimization, referral programs, content marketing, etc. Any particular challenges you've had to overcome along the way? Always eager to learn from founders crushing it like you are! 🚀
Achille Cavinato
Hey @sandradjajic thanks for sharing these thoughts that are not merely adv but also marketing side. Yes, measuring what's working and push it is one of the best strategy. Sometimes it's just difficult to measure - like in branding or the sell-the-dream marketing that are more long term things. As at Chatbase you are doing collaboration or building in public, which is difficult to measure the exact ROI. In these situation where marketing math formulas are useless, making nearly impossible to calculate ROI, do you guys go with gut to choose where is worth to invest time and money? Or you have a framework or method to choose the best channels in these case? Thanks again, ciao